About Us

Meet LED Direct

We are a resource. We are much more than just a wholesale supplier of commercial and industrial LED lighting products. We live and breath LED lighting everyday to keep up on the latest trends and technologies. We help customers and contractors solve LED lighting problems and provide solutions. We are locally owned, hard working, and here for the long haul.

Our Business

We started in the lighting business in 2006 and became very passionate about solid state lighting and the LED emerging technology. We developed relationships with trusted factories and suppliers and in 2016 opened up a new venture – LED Direct. LED Direct was formed to be a factory direct source to our customers. The lighting business is rapidly changing, and we saw a need to break the archaic, typical supply chain of factories that sell through lighting reps who sell to wholesale distributors to sell to contractors that sell to end users. We pride ourselves on being innovators. Now, we can sell LED products and solutions direct from the factory to you. Cutting out our costly levels of markup along the way.

Factory Direct Pricing

Our Team

We have built a team of people that are passionate about the LED business. We are opening showrooms/supply centers in the midwest to reach our customers. Our showrooms are set up as a big “show and tell” space. Each fixture is on its individual switch. We can demo anything we sell. We can find a solution for most, if not all LED lighting projects. We hope to work with you soon.

Dustan Fankhauser


Max Barlett


Scott Yingling


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