We started in the lighting business in 2006 and became very passionate about solid state lighting and the LED emerging technology. We developed relationships with trusted factories and suppliers and in 2016 opened up a new venture – LED Direct. LED Direct was formed to be a factory direct source to our customers. The lighting business is rapidly changing, and we saw a need to break the archaic, typical supply chain of factories that sell through lighting reps who sell to wholesale distributors to sell to contractors that sell to end users. We pride ourselves on being innovators. Now, we can sell LED products and solutions direct from the factory to you. Cutting out our costly levels of markup along the way.